If you have your customer’s contact information, you are leaving lots of money on the table if you’re not proactively speaking to your customers within 24 hours of their service/sale or periodically if you provide contractual, ongoing services, (even without a contract) such as fitness clubs, Realtors, professional services such as accounting or IT Consulting.
Talking to your customers shows that you care about more than just taking their money. Talking to them demonstrates you’re not indifferent and helps improve their experience by better understanding their emotions and needs. More importantly they become “engaged” retained customers, meaning they actively tell friends how awesome you are … and that brings referrals! Customer acquisition and retention with one stroke!
Here are 10 questions to ask every one of your customers.